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My Market is for ESL learners who are either entrepreneurs, management or senior executives connected to marketing or strategic planning.
Level : Common Reference Level B1 (pre-intermediate/threshold).
Core skills: Writing, speaking and listening.
Perfect as: Analytical tool for deeper insight into the organisational culture and as an observation of the organisations position within their market.
Groups / 1:1: 1:1 but can easily be used with groups.
Contents: 24 pages with full introductions. Each page has one question and there are 20 questions in total followed by an assessment.
My Market is a unique ELT resource that can be used as an analysis of the ESL students own marketing and position or to critique their competitors.
It provides the platform for ELT focused discussions related to marketing and strategic planning.
A wonderful TEFL resource that requires minimum preparation time and can be used in conjunction with almost any other ELT materials on the market.
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